Brief discription of experimental procedure
The children were divided into 3 different groups namely the control group, the group exposed to the aggressive model, and the group exposed to the passive(non-aggressive) model. The children who were to be exposed to the adult models were further sub divided by their gender, and by the gender of the model they were exposed to. A summary of these groups is as follows.
Twelve experimental groups (each with 6 subjects)
Control group - 24 subjects (4 groups)
Aggressive model condition - 24 subjects (4 groups)
Non-aggressive model condition - 24 subjects (4 groups)
But all children were tested individually in the form of 3 stages,
In stage one of the experiment children were brought to the experimental room by the experimenter, and the model, who was in the hallway outside the room, was invited to come in and join in the game. The room was set out for play and the activities were chosen because they had been noted to have high interest for nursery school children. One corner was arranged as the child's play area, where there was a small table and chair, potato prints and picture stickers. After settling the child in its corner the adult model was escorted to the opposite corner of the room where there was a small table, chair, tinker-toy set, a mallet and a five foot inflatable Bobo doll. After the model was seated the experimenter left the experimental room.
In the passive condition, the model ignored Bobo and assembled the tinker-toys in a quiet, gentle manner.
In the aggressive condition the model began by assembling the tinker-toys, but after one minute turned to Bobo and was aggressive to the doll in a very stylised and distinctive wayAn example of physical aggression was "raised the Bobo doll and pommeled it on the head with a mallet",An example of verbal aggression was, "Pow!" and "Sock him in the nose". After ten minutes the experimenter entered and took the child to a new room which the child was told was another games room.
In stage two the child was subjected to 'a ploy to agitate and anger them'. The child was taken to a room with relatively attractive toys. As soon as the child started to play with the toys the experimenter told the child that these were the experimenter's very best toys and she had decided to reserve them for the other children.
Then the child was taken to the next room for stage three of the study where the child was told it could play with any of the toys in there. The experimenter stayed in the room "otherwise a number of children would either refuse to stay alone, or would leave before termination of the session". In this room there was a variety of both non-aggressive and aggressive toys.
The passive(non-aggressive) toys included a tea set, crayons, three bears and plastic farm animals.
The aggressive toys included a mallet and peg board, dart guns, and a 3 foot Bobo doll.
The child was kept in this room for 20 minutes during which time their behaviour was observed by judges through a one-way mirror. Observations were made at 5-second intervals therefore giving 240 response units for each child.
Response measures:
Three measures of imitation were obtained. The observers looked for responses from the child that were very similar to the display by the adult model. These were: 1. Imitation of physical aggression (for example, punching the doll in the nose)
2. Imitative verbal aggression (for example, repeating the phrases "Pow!" or "Sock him in the nose".
3. Imitative non-aggressive verbal responses (for example child repeats “He keeps coming back for more”)
They also looked at two types of behaviours that were not complete imitations of the adult model:
1. Mallet aggression (for example, child strikes toy with mallet rather than Bobo.)
2. Sits on Bobo (for example, child sits on Bobo but is not aggressive towards it)
They also recorded three aggressive behaviours that were not imitations of the adult model. These were all aggressive behaviours which were not carried out by the model.
1. Punches Bobo
2. Non-imitative physical and verbal aggression
3. Aggressive gun play
The results enabled the researchers to consider
(a) Which children imitate the models,
(b) Which models the children imitate
(c) Whether the children showed a general increase in aggressive behaviour or a specific imitation of the adult behaviours.